In the year that National Stadium celebrates the 75th anniversary, also the Jamor National Sports Center deserves to be congratulated and remembered for its importance over the years.
This complex with more than 200 hectares distributed in forest areas, sports infrastructures – both high performance and public use – and several leisure areas, is a unique place in Portugal and in the world, representing a tribute to Sports, Leisure and Nature, in a perfect symbiosis.
In this context, US was challenged to explore a new positioning strategy for the brand “Jamor”, through its rebranding, proposal for a new signature, development of a commemorative logo (75 years), creation of a 30 minute documentary film and 10 digital films.
Under the theme of the new signature “Space of Emotions. Meeting of Generations ” The documentary is told by athletes, former employees and “Jamor” users that share with us, in the first person, the stories within the story of this space, a legacy that belongs to all and for all.